Skip to content
Why Using a Lick Mat Can Be Beneficial For Your Dog

Why Using a Lick Mat Can Be Beneficial For Your Dog

Dogs Deserve Better Mealtimes

Feeding isn’t just about nutrition, it’s about stimulation, relaxation, and balance.
In recent years, licking mats have become one of the most recommended tools by vets and dog trainers to help dogs slow down, de-stress, and enjoy their meals in a healthier, more mindful way.

At KIRA Pet World, we’ve elevated this idea into a designed experience with our High-Quality Silicone Slow-Feed Licking Pad: a calm ritual for modern dogs and their humans.

👉 Shop Now


What Is a Licking Mat?

A licking mat (or slow-feed pad) is a textured silicone surface that you spread soft food on (like wet food, peanut butter, yoghurt, or puréed treats).
As your dog licks the grooves and patterns, the texture naturally slows down eating, encourages focus, and releases relaxing hormones (endorphins).

As explained by RSPCA WA, lick mats “are an effective enrichment tool that help calm pets, reduce boredom and support better digestion.”
Similarly, Walkerville Vet highlights that “licking is a self-soothing behaviour; providing a safe outlet reduces anxiety and destructive habits.”

In short: a licking mat isn’t just about feeding, it’s a mental workout and emotional calmer.


When to Use a Licking Mat

A licking mat can be used:

  • During mealtime (to slow down eating).

  • Before or after walks (to help your dog wind down).

  • While you’re working or in meetings (mental stimulation while you focus).

  • During grooming, vet visits, or travel (to reduce anxiety).

  • For enrichment or training exercises (use as positive reinforcement).

As Rover Rehab Dog Training puts it:

“Lick mats aren’t just about feeding — they’re about creating calm. For anxious dogs, it’s one of the simplest and most effective enrichment tools.”


Safety & Considerations

Not all licking mats are created equal.
Vets recommend choosing non-toxic, food-grade silicone and supervising your dog until they understand the purpose.

Tips:

  • Always monitor the first few uses, especially if your dog is a heavy chewer.

  • Avoid leaving it unattended for long periods.

  • Clean thoroughly — leftover food in grooves can spoil quickly.

  • Use suitable spreads (avoid xylitol, chocolate, onions, etc.).

  • One mat per dog — prevents resource guarding or competition.


Why the KIRA Licking Pad Stands Out

Not all mats blend function and design — ours does.

  • Made of Premium Food-Grade Silicone – non-toxic, flexible, and ultra-durable.

  • Advanced Groove Pattern – slows eating while keeping dogs focused and calm.

  • Suction-Base Stability – stays in place even during enthusiastic licking.

  • Easy to Clean – dishwasher-safe and resistant to odours.

  • Luxury Aesthetic – sleek, minimal design that looks beautiful in your home.

  • Multi-Purpose – suitable for wet food, spreads, snacks, or frozen treats.

We didn’t just create a mat — we created a moment of calm.


How to Use It Effectively

  1. Spread a thin layer of peanut butter, banana purée, wet food, or Greek yoghurt.

  2. Stick it to a flat surface (floor, wall, or countertop during grooming).

  3. Let your dog explore — licking should be relaxed, not rushed.

  4. Clean immediately after use with warm soapy water or in the dishwasher.

  5. Freeze it on hot days for a refreshing, long-lasting challenge.


Real Stories from KIRA Owners

“My dog used to inhale his food — now mealtime lasts 15 minutes and he’s calm after. Bonus: it looks gorgeous in my kitchen.”
Emma R., London

“I use it during Zoom calls. Keeps my dog busy and peaceful while I work.”
James L., Manchester


Calm, Clean, Connected

A licking mat may look simple, but the science behind it is powerful.
By transforming mealtime into a calming ritual, it supports better digestion, mental balance, and overall wellbeing — while keeping your home aesthetic intact.

The KIRA Silicone Licking Pad combines functionality, hygiene, and design for the modern dog-lover.

🛍️ Shop Now →